Whether you're a small business or a Fortune 500 company, any marketer or SEO specialist will tell you that creating value-driven content is one of the best ways to increase traffic, engagement, and reach. A great marketer will take it a step further from creating value-driven content to translating and/or transcribing it. It's 2020, the world is online, searching, buying, and sharing. A successful brand understands this and adapts its content to its audience. As the amount of people online grows, where, when, and how they consume content is also evolving.
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As an integrated marketer, my job is to create a unified and seamless experience for customers when interacting with a brand both on and offline. Integrated marketing combines all aspects of marketing communication including owned, earned, and paid media, direct marketing, events, sales promotions, content marketing, and more through multiple channels, tactics, and activities. I like to think of integrated marketing as the Gepetto of all marketing!
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